#FactsMatter | The idea that super-addictive foods are being engineered by corporate giants is a pervasive one. But trying to find science on this isn’t straightforward, says James Wong
20 November 2019
IN THE secret labs of corporate giants, scientists are engineering foods with “hyperpalatable” formulas to hijack our brains’ reward mechanisms, turning us into addicts for their products.
This claim has been the subject of books, documentaries and the columns of “investigative journalists”, and is continually amplified by social media. According to the narrative, the driving force behind the rise in obesity rates in recent decades is the hyperpalatability of certain modern formulations of food, specifically designed to trigger a psychological “bliss point” where those who consume them lose all self-control. As stories go, it has it …