Dolce & Gabbana cancels Shanghai show after ad campaign and founders Instagram DMs mocked Chinese culture

dolce and gabbana china spaghetti
& Gabbana canceled a fashion show in Shanghai after the
company and founder Stefano Gabbana appeared to mock Chinese
culture. The ad campaign showed a model eating traditional
Italian food with chopsticks.

& Gabbana/Instagram

  • Dolce & Gabbana launched an ad campaign featuring a
    Chinese model eating traditional Italian food with
  • When a woman called out the campaign, the fashion
    house’s cofounder Stefano Gabbana allegedly responded by
    calling her “not comfortable in the brain” and saying that
    Chinese people eat dogs.
  • The woman took screenshots of those messages and posted
    them on Instagram.
  • Both the company and Gabbana have since said that their
    accounts were hacked, but have not explicitly denied sending
    the private messages.
  • It also canceled the Shanghai fashion show.

Dolce & Gabbana canceled a widely-anticipated fashion show in
Shanghai after people complained of a “racist” ad campaign, and
its founder appeared to mock Chinese culture in direct messages
on Instagram.

This week the Italian fashion house published a multi-part series
in anticipation of its Shanghai show, which was slated to take
place on Wednesday.

It features a Chinese model eating traditional Italian food
including spaghetti, pizza, and a cannolo with a pair of

Many people called the company racist and “not funny” in the

When one woman questioned the ad campaign, Stefano Gabbana — the
company’s co-founder — purportedly responded to her in a private
message denying that the videos were racist and alleging that
Chinese people eat dogs.

Dolce and Gabbana
Domenico Dolce and Stefano Gabbana at a previous
fashion show. Gabbana, on the right, purportedly mocked Chinese
culture in a series of Instagram private

The AP/Luca

Michaela Phuong Thanh Tranova posted screenshots which she says
shows and exchange with Gabbana. Dolce & Gabbana has said
Gabbana’s account was hacked, but did not explicitly say whether
he sent the messages. INSIDER has contacted the company for

According to the screenshots, the say: “Why you think is racist
that video? You think we are stupid to come in China and post a
wrong video? Is a tribute.”

“Hahaha you are not comfortable with the brain.”

“So you are racist because you eat dogs?”

“All the [world] know your attitude for ecxemple [sic] with the
dogs!!! So at this point you are more racist than [us].”

“We celebrate the dogs we can not eat but we love and we live
with,” Gabbana allegedly added.

Click on the arrows below to read Tranova’s reported
exchange with Gabbana.

Gabbana later posted
on the platform
that his lawyers were investigating the

The company also announced on popular Chinese microblogging site
Weibo that it had canceled Wednesday’s show.

The show “is rescheduled due to reasons” that were unspecified,

the company said in one post
, adding that it was “deeply
sorry for the inconveniences.” It did not give a new date.

“We are sorry for the impact and harm these untrue remarks have
had on China and the Chinese people,” the company said
in another post

Gabbana has been criticized for a series of comments in the past,
including calling Selena Gomez “so
” and the Kardashian family “the
most cheap people in the world
” in Instagram comments.

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