Dolce & Gabbana launched an ad campaign featuring a
Chinese model eating traditional Italian food with
When a woman called out the campaign, the fashion
house’s cofounder Stefano Gabbana allegedly responded by
calling her “not comfortable in the brain” and saying that
Chinese people eat dogs.
The woman took screenshots of those messages and posted
them on Instagram.
Both the company and Gabbana have since said that their
accounts were hacked, but have not explicitly denied sending
the private messages.
- It also canceled the Shanghai fashion show.
Dolce & Gabbana canceled a widely-anticipated fashion show in
Shanghai after people complained of a “racist” ad campaign, and
its founder appeared to mock Chinese culture in direct messages
This week the Italian fashion house published a multi-part series
in anticipation of its Shanghai show, which was slated to take
place on Wednesday.
It features a Chinese model eating traditional Italian food
including spaghetti, pizza, and a cannolo with a pair of
Many people called the company racist and “not funny” in the
When one woman questioned the ad campaign, Stefano Gabbana — the
company’s co-founder — purportedly responded to her in a private
message denying that the videos were racist and alleging that
Chinese people eat dogs.
Michaela Phuong Thanh Tranova posted screenshots which she says
shows and exchange with Gabbana. Dolce & Gabbana has said
Gabbana’s account was hacked, but did not explicitly say whether
he sent the messages. INSIDER has contacted the company for
According to the screenshots, the say: “Why you think is racist
that video? You think we are stupid to come in China and post a
wrong video? Is a tribute.”
“Hahaha you are not comfortable with the brain.”
“So you are racist because you eat dogs?”
“All the [world] know your attitude for ecxemple [sic] with the
dogs!!! So at this point you are more racist than [us].”
“We celebrate the dogs we can not eat but we love and we live
with,” Gabbana allegedly added.
Click on the arrows below to read Tranova’s reported
exchange with Gabbana.
Gabbana later posted
on the platform that his lawyers were investigating the
The company also announced on popular Chinese microblogging site
Weibo that it had canceled Wednesday’s show.
The show “is rescheduled due to reasons” that were unspecified,
the company said in one post, adding that it was “deeply
sorry for the inconveniences.” It did not give a new date.
“We are sorry for the impact and harm these untrue remarks have
had on China and the Chinese people,” the company said
in another post.