Black Friday frenzy begins! Retailers brace for UKs busiest day

https://www.dailymail.co.uk/news/article-6420627/Black-Friday-frenzy-begins-Retailers-brace-impact-UKs-busiest-shopping-day-year-dawns.html

Bargain-hungry Brits will splurge an eye-watering £2.5billion today as shoppers battle it out online and on the high street for the best deals on Black Friday.

Some decided to brave the near-freezing conditions this morning to get to the front of queues outside stores in a bid to beat others to the biggest discounts, before business picked up at shopping centres by the afternoon.

Meanwhile, many more chose the comfort of shopping from their own homes or work desks, with online transactions up by 47 per cent on last year as of 1pm this afternoon, according to tech firm Loqate.

To add to the high street woes, a YouGov survey found almost one in five millennials admit to ‘ghost buying’ on Black Friday, whereby they visit shops to view a product before purchasing it online while still stood in the store. 

Online shoppers were already browsing from 5am onwards, with web transactions growing 47 per cent faster than last year. While footfall is down seven per cent at 1pm today compared to last year, according to the editor of Retail Week. Shopping centres have taken the worst hit, with a drop of 9.1 per cent.

Purchases made on the internet are expected to value more than £1billion for Black Friday alone, which would signify a 196 per cent increase since 2013, according to data from the Centre for Retail Research.

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London's Oxford Street is packed with shoppers looking to get a bargain on Black Friday, with Britons expected to spend somewhere in the region of £2.5billion today alone

London's Oxford Street is packed with shoppers looking to get a bargain on Black Friday, with Britons expected to spend somewhere in the region of £2.5billion today alone

London’s Oxford Street is packed with shoppers looking to get a bargain on Black Friday, with Britons expected to spend somewhere in the region of £2.5billion today alone

Shoppers battle to find the best deals at the Bullring shopping centre in Birmingham, which had a slow start to the day before business picked up later in the morning

Shoppers battle to find the best deals at the Bullring shopping centre in Birmingham, which had a slow start to the day before business picked up later in the morning

Shoppers battle to find the best deals at the Bullring shopping centre in Birmingham, which had a slow start to the day before business picked up later in the morning

Some decided to brave the near-freezing conditions this morning to get to the front of queues outside stores in a bid to beat others to the biggest discounts, before business picked up at shopping centres by the afternoon (shown, Oxford Street)

Some decided to brave the near-freezing conditions this morning to get to the front of queues outside stores in a bid to beat others to the biggest discounts, before business picked up at shopping centres by the afternoon (shown, Oxford Street)

Some decided to brave the near-freezing conditions this morning to get to the front of queues outside stores in a bid to beat others to the biggest discounts, before business picked up at shopping centres by the afternoon (shown, Oxford Street)

Black Friday shoppers in Glasgow, Scotland, making the most of deals although many will shop online or on their mobile phones rather than visit the high street, forecasters said

Black Friday shoppers in Glasgow, Scotland, making the most of deals although many will shop online or on their mobile phones rather than visit the high street, forecasters said

Black Friday shoppers in Glasgow, Scotland, making the most of deals although many will shop online or on their mobile phones rather than visit the high street, forecasters said

Shoppers in Birmingham browse the deals as a survey finds that almost one in five millennials admit to 'ghost buying' on Black Friday, whereby they visit shops in the city centre to view a product before purchasing it online

Shoppers in Birmingham browse the deals as a survey finds that almost one in five millennials admit to 'ghost buying' on Black Friday, whereby they visit shops in the city centre to view a product before purchasing it online

Shoppers in Birmingham browse the deals as a survey finds that almost one in five millennials admit to ‘ghost buying’ on Black Friday, whereby they visit shops in the city centre to view a product before purchasing it online

Bargain-hungry Brits have ditched the high street (such as Manchester, pictured) for online shopping this morning as Black Friday deals saw customers splurge millions of pounds on the internet

Bargain-hungry Brits have ditched the high street (such as Manchester, pictured) for online shopping this morning as Black Friday deals saw customers splurge millions of pounds on the internet

Bargain-hungry Brits have ditched the high street (such as Manchester, pictured) for online shopping this morning as Black Friday deals saw customers splurge millions of pounds on the internet

Shoppers leave Currys PC World store armed with TVs at the Silverlink shopping centre in North Shields, North Tyneside as Black Friday frenzy strikes Britain again

Shoppers leave Currys PC World store armed with TVs at the Silverlink shopping centre in North Shields, North Tyneside as Black Friday frenzy strikes Britain again

Shoppers leave Currys PC World store armed with TVs at the Silverlink shopping centre in North Shields, North Tyneside as Black Friday frenzy strikes Britain again

Oxford Street in London finally picked up around midday, with shoppers coming out in their droves to make the most of Black Friday deals

Oxford Street in London finally picked up around midday, with shoppers coming out in their droves to make the most of Black Friday deals

Oxford Street in London finally picked up around midday, with shoppers coming out in their droves to make the most of Black Friday deals

Crowds finally begin to pack out the Bullring shopping centre in Birmingham this afternoon, following a slow start to proceedings as many shoppers decided to go online to find a deal

Crowds finally begin to pack out the Bullring shopping centre in Birmingham this afternoon, following a slow start to proceedings as many shoppers decided to go online to find a deal

Crowds finally begin to pack out the Bullring shopping centre in Birmingham this afternoon, following a slow start to proceedings as many shoppers decided to go online to find a deal

A shop front displays its Black Friday sales in Oxford Circus as crowds pick up following a slow start on the high street this morning

A shop front displays its Black Friday sales in Oxford Circus as crowds pick up following a slow start on the high street this morning

A shop front displays its Black Friday sales in Oxford Circus as crowds pick up following a slow start on the high street this morning

Shoppers (such as those pictured on Oxford Street, London) will splurge somewhere in the region of £2.5billion today, on what is the biggest day of the year for most retailers

Shoppers (such as those pictured on Oxford Street, London) will splurge somewhere in the region of £2.5billion today, on what is the biggest day of the year for most retailers

Shoppers (such as those pictured on Oxford Street, London) will splurge somewhere in the region of £2.5billion today, on what is the biggest day of the year for most retailers

Spending on mobile dominated this morning, with such devices accounting for 75 per cent of all traffic as commuters made their way into work.

Desktop spending peaked between 9am and 10am as people began browsing from their desks.

Shoppers are expected to part with £13.4million every minute on everything from clothing to cosmetics on Black Friday, while over the weekend that figure will top £7billion, an average of £234 each for every Brit.

Millennials hurting the high street with ‘ghost buying’, survey finds 

One in five Millennials admit they’ve bagged a bargain online while still inside a traditional high street store, a survey has revealed.

The tech savvy Under 25 shoppers find what they like during a visit to the high street and then order the same product on-line, sometimes while still in the retail store.

This new trend – dubbed by industry experts as ‘ghost shopping’ – will come as another blow to high street stores in a turbulent year for traditional retailers.

Many traditional retailers struggle to compete with on-line outlets because they have higher operating costs for rent, rates and wages.

The online YouGov research on shopping habits around Black Friday and Cyber Monday found that 18 per cent of 18-24-year-olds will find a product in store and buy it online while still in the store.

Overall, one in 10 across all age ranges surveyed admitted they had Ghost Shopped while visiting high street stores.

Helen Murray, of Webhelp, which carried out the survey, said: ‘You could call it a form of window shopping, but now people are using the entire retail outlet as the window before they buy online.’

Following from the launch of its Black Friday deals this morning, Currys PC World has seen three orders per second, with the Nintendo Switch and Samsung Galaxy Tab A its best-selling items.  

The firm said it had seen a 623 per cent increase in computing sales on 2017’s figures, and 61 per cent of their online purchases were made via mobile devices.

Carphone Warehouse said it received 14 orders per minute on its site, with the Samsung Galaxy S9 and Apple iPhone XR being the most popular items.

John Lewis said it received the bulk of its traffic between 6am and 7am, with shoppers keen to get their hands on reduced goods such as the Apple Airpods and the Applewatch series 3.

Some retailers have decided to opt out of Black Friday this year, including Marks & Spencer.

Meanwhile, an investigation by consumer group Which? found nine out of 10 Black Friday deals they investigated could be purchased for the same, or a cheaper price, at different times of the year.

Committed bargain hunters flocked to the technology aisle of Tesco this morning to snap up Xboxes – but had to battle because only six were left.

Shoppers queued up at 5am outside the store in Kingston Park, Newcastle, to get the best Black Friday deals.

Other offers throughout the store did not receive the same frenzied treatment and aisles filled with deals on items such as luggage were left largely empty.

Bargain hunters seemed to be able to browse and place items such as televisions in their trolleys with relative ease – a different scene from previous Black Fridays which have seen shoppers come to blows.

One onlooker said: ‘Almost all of the people bypassed the flagged up deals and headed straight for the Xbox section. There was some frantic grabbing for the Xbox deals.

‘Overall though, everyone was quite polite, there was no scrapping and people were milling around looking at the other offers.’

Some of the best deals had already sold out before much of the UK had even woken up this morning, with retailers starting their offers overnight.

More than two fifths of Britons are planning to spend in the Black Friday sales today amid warnings not to ‘get carried away by the hype’. 

A couple cannot hide their glee after securing a 49 inch TV at a Tesco in Newcastle. Britons are predicted to spend £2.44billion in the Black Friday sales today, as shoppers battle it for cut-price TVs and electrical goods

A couple cannot hide their glee after securing a 49 inch TV at a Tesco in Newcastle. Britons are predicted to spend £2.44billion in the Black Friday sales today, as shoppers battle it for cut-price TVs and electrical goods

A couple cannot hide their glee after securing a 49 inch TV at a Tesco in Newcastle. Britons are predicted to spend £2.44billion in the Black Friday sales today, as shoppers battle it for cut-price TVs and electrical goods

People queue up at the HMV store before the opening during the Black Friday sales in Oxford Street in London this morning

People queue up at the HMV store before the opening during the Black Friday sales in Oxford Street in London this morning

People queue up at the HMV store before the opening during the Black Friday sales in Oxford Street in London this morning

There were some early-morning Black Friday shoppers battling for deals first thing today, as shown in Newcastle at a Tesco, shortly after it opened its doors at 5am

There were some early-morning Black Friday shoppers battling for deals first thing today, as shown in Newcastle at a Tesco, shortly after it opened its doors at 5am

There were some early-morning Black Friday shoppers battling for deals first thing today, as shown in Newcastle at a Tesco, shortly after it opened its doors at 5am

Online shoppers boasted on social media about the purchases they had made on Black Friday, during which Brits are expected to splurge £2.5billion

Online shoppers boasted on social media about the purchases they had made on Black Friday, during which Brits are expected to splurge £2.5billion

A shopper brags about her Black Friday success

A shopper brags about her Black Friday success

Online shoppers boasted on social media about the purchases they had made on Black Friday, during which Brits are expected to splurge £2.5billion 

Shoppers in Birmingham enjoy the first of a four-day weekend in which retailers slash prices in a bid to tempt customers into spending ahead of Christmas

Shoppers in Birmingham enjoy the first of a four-day weekend in which retailers slash prices in a bid to tempt customers into spending ahead of Christmas

Shoppers in Birmingham enjoy the first of a four-day weekend in which retailers slash prices in a bid to tempt customers into spending ahead of Christmas

Bargain hunters who headed straight to the electronics aisle at Tesco in Newcastle this morning to buy an Xbox were left disappointed when it appeared only six games were on sale

Bargain hunters who headed straight to the electronics aisle at Tesco in Newcastle this morning to buy an Xbox were left disappointed when it appeared only six games were on sale

Bargain hunters who headed straight to the electronics aisle at Tesco in Newcastle this morning to buy an Xbox were left disappointed when it appeared only six games were on sale

One shopper at Liverpool's ONE shopping centre takes a break after walking away with plenty of deals on Black Friday this morning

One shopper at Liverpool's ONE shopping centre takes a break after walking away with plenty of deals on Black Friday this morning

One shopper at Liverpool’s ONE shopping centre takes a break after walking away with plenty of deals on Black Friday this morning

Amazon workers protest over working conditions to disrupt Black Friday 

Some of Amazon’s workers in Europe are protesting against what they call unfair work conditions, in a move meant to disrupt operations on Black Friday.

Amazon Spain said around 90 percent of workers at a logistics depot in near Madrid joined the walkout Friday. Only two people were at the loading bay, spokesman Douglas Harper said.

However, he said Amazon had diverted cargo deliveries to its other 22 depots in the country.

A member of GMB, the union for Amazon workers, stages a protest  at the Amazon Swansea fulfillment centre

A member of GMB, the union for Amazon workers, stages a protest  at the Amazon Swansea fulfillment centre

A member of GMB, the union for Amazon workers, stages a protest at the Amazon Swansea fulfillment centre

Meanwhile, unions in Britain will stage protests at five sites to complain about safety conditions. Amazon said the safety record at its warehouses is above the industry average. Protests were also reported or due in France and Germany.

While Black Friday discounts have traditionally been a U.S. retail event, companies have increasingly been offering discounts in other countries, too.

Members and supporters of the GMB union protest outside the Amazon offices  in Milton Keynes

Members and supporters of the GMB union protest outside the Amazon offices  in Milton Keynes

Members and supporters of the GMB union protest outside the Amazon offices in Milton Keynes

Some 42 per cent of Britons are looking forward to the event, and 22 per cent are specifically looking to buy Christmas presents – while 25 per cent are intending to shop on Cyber Monday, a survey by KPMG suggests.

Paul Martin, UK head of retail at KPMG, said: ‘Retail performance throughout the year has been dreary to say the least, and we’ve certainly had a shaky start to the all-important ‘golden quarter’. 

‘Retailers will naturally be keen to make the most of these events, and our survey would certainly suggest that consumers are gearing up for it.’

However, consumer group Which? said its over-arching message to shoppers this year was to not feel pressured into spending after finding that nine in 10 Black Friday deals last year were the same price or even cheaper at other times of the year.

It has urged consumers to be careful not to buy on impulse and instead research products and prices before spending in the sale.

Alex Neill, Which? managing director of home products and services, said: ‘While retailers are bombarding us with promises of great discounts and time-limited sales, it’s clear that not all deals are as good as they might appear.

‘To bag a bargain, do your research and don’t get carried away by the hype when shopping in the upcoming sales.’

Early indications suggest that Black Friday spending will dip for the first time this year since its arrival in the UK.

Consumers will spend £2.4billion on deals in stores and online, down from last year’s £2.6billion, according to the predictions from the Centre for Retail Research (CRR) and VoucherCodes.co.uk.

Analyst Springboard has also said footfall and spending activity over this year’s Black Friday period is likely to be affected by economic pressures such as high debt levels and significant living costs, compounded by the event taking place a week earlier this year – before many consumers are paid for the month.

According to KPMG’s study, the promotional period is favoured by younger consumers, with 75 per cent of shoppers aged 18 to 24 saying they will be taking advantage of deals compared to 36 per cent of 45 to 54 year olds, and just 24 per cent of over 55s.

Mr Martin added: ‘Many shoppers are likely to recall how the slashed pricing in store resulted in stampedes, which is just not what mature consumers seek out.

‘Since Black Friday was adopted by Britons back in 2013, retailers have increasingly moved offers online, and that coincidentally is where a higher proportion of younger consumers can be found.’

People queue up outside Foot Locker before opening during the Black Friday sales in Oxford Street, London this morning

People queue up outside Foot Locker before opening during the Black Friday sales in Oxford Street, London this morning

People queue up outside Foot Locker before opening during the Black Friday sales in Oxford Street, London this morning

Early-morning risers queue outside Foot Locker in Birmingham's main shopping centre, the Bullring, which is set for an incredibly busy day

Early-morning risers queue outside Foot Locker in Birmingham's main shopping centre, the Bullring, which is set for an incredibly busy day

Early-morning risers queue outside Foot Locker in Birmingham’s main shopping centre, the Bullring, which is set for an incredibly busy day

Shoppers are taking advantage of the annual Black Friday sales early this morning, with this couple pictured walking out of the Tesco Extra store in Gorton, Manchester

Shoppers are taking advantage of the annual Black Friday sales early this morning, with this couple pictured walking out of the Tesco Extra store in Gorton, Manchester

Shoppers are taking advantage of the annual Black Friday sales early this morning, with this couple pictured walking out of the Tesco Extra store in Gorton, Manchester

Thousands braved the near-freezing conditions overnight to queue outside stores up and down the country, including Tesco in Newcastle, to beat other shoppers to the biggest discounts

Thousands braved the near-freezing conditions overnight to queue outside stores up and down the country, including Tesco in Newcastle, to beat other shoppers to the biggest discounts

Thousands braved the near-freezing conditions overnight to queue outside stores up and down the country, including Tesco in Newcastle, to beat other shoppers to the biggest discounts

Eager bargain hunters wait in the near-freezing conditions in Gorton, Manchester for Tesco Extra to open ahead of a busy day of Black Friday madness

Eager bargain hunters wait in the near-freezing conditions in Gorton, Manchester for Tesco Extra to open ahead of a busy day of Black Friday madness

Eager bargain hunters wait in the near-freezing conditions in Gorton, Manchester for Tesco Extra to open ahead of a busy day of Black Friday madness

Tips on staying safe from cyber chiefs 

GCHQ’s National Cyber Security Centre technical director Ian Levy gives some tips on how to shop safely on the web during Black Friday:

What passwords or security questions should I use?

Dr Levy said: ‘Don’t give them your mother’s maiden name. Give them the name of your first cat.

‘If it’s a criminal and they try and use your first cat’s name as your mother’s maiden name they are not going to get very far.’

Check out as a guest where possible

Dr Levy said: ‘Try not to make an account. Unless you have to give a retailer all your personal information I wouldn’t, because if they are not holding it, the next time they are breached they can’t lose your data.’ 

Feeling suspicious?

Dr Levy said: ‘You can check if your account has been compromised in a data beach at haveibeenpwned.com. 

Amazon, together with Debenhams, House of Fraser, Argos and many others have been running sales all this week with plans to step up the discounts today, promising savings of 60 per cent.

The quiet high streets came as industry figures warned that the US retail import was not necessarily the best for businesses, or consumers.

Richard Hyman, a retail industry adviser, said the concept of Black Friday was ‘bonkers’ for UK retailers, adding: ‘The whole thing is smoke and mirrors.’

Mr Hyman said: ‘It’s encouraging people to buy at a discount when most retailers are not structured to sell at a discount.

‘Black Friday sucks business forward from Christmas at a discounted margin, it’s really not very clever.’

This leaves businesses with few options, he added.

‘Do you discount regular products that hit your margins, or do you buy in special products to mitigate that hit?’

Those special products, he added, were ‘bound to be inferior’.

‘Most retailers, I would say, would really rather not do it if they felt they could,’ he said.

Some retailers have decided to opt out of Black Friday this year, including Marks & Spencer.

Meanwhile, an investigation by consumer group Which? found nine out of 10 Black Friday deals they investigated could be purchased for the same, or a cheaper price, at different times of the year. 

A shopper heads back home after a particularly early start this morning to pick up a new television from Tesco Extra in Gorton, Manchester

A shopper heads back home after a particularly early start this morning to pick up a new television from Tesco Extra in Gorton, Manchester

A shopper heads back home after a particularly early start this morning to pick up a new television from Tesco Extra in Gorton, Manchester

Stacked televisions are pictured ahead of doors opening at a Tesco in Newcastle. Britain's retailers are hoping Black Friday discounts will get shoppers spending again after a torrid year for much of the sector

Stacked televisions are pictured ahead of doors opening at a Tesco in Newcastle. Britain's retailers are hoping Black Friday discounts will get shoppers spending again after a torrid year for much of the sector

Stacked televisions are pictured ahead of doors opening at a Tesco in Newcastle. Britain’s retailers are hoping Black Friday discounts will get shoppers spending again after a torrid year for much of the sector

Shoppers eagerly await entry to the Tesco Extra store in Gorton, Manchester. According to researcher Springboard, footfall on the main shopping streets is anticipated to drop versus 2017, while online transactions are forecast to rise

Shoppers eagerly await entry to the Tesco Extra store in Gorton, Manchester. According to researcher Springboard, footfall on the main shopping streets is anticipated to drop versus 2017, while online transactions are forecast to rise

Shoppers eagerly await entry to the Tesco Extra store in Gorton, Manchester. According to researcher Springboard, footfall on the main shopping streets is anticipated to drop versus 2017, while online transactions are forecast to rise

Some of the best deals had already sold out before much of the UK had even woken up this morning, with retailers starting their offers overnight (electronics retailer GAME was already sold out of its Nintendo Switch and two game deal this morning)

Some of the best deals had already sold out before much of the UK had even woken up this morning, with retailers starting their offers overnight (electronics retailer GAME was already sold out of its Nintendo Switch and two game deal this morning)

Some of the best deals had already sold out before much of the UK had even woken up this morning, with retailers starting their offers overnight (electronics retailer GAME was already sold out of its Nintendo Switch and two game deal this morning)

Bargain-hungry Brits leave a Tesco in Manchester with a new TV. The country is set to spend £2.44billion in the Black Friday sales today, as shoppers battle it for cut-price TVs and electrical goods online

Bargain-hungry Brits leave a Tesco in Manchester with a new TV. The country is set to spend £2.44billion in the Black Friday sales today, as shoppers battle it for cut-price TVs and electrical goods online

Bargain-hungry Brits leave a Tesco in Manchester with a new TV. The country is set to spend £2.44billion in the Black Friday sales today, as shoppers battle it for cut-price TVs and electrical goods online

A father and son leave Tesco in Birmingham with a new television in tow following an early start this morning, as thousands of shoppers hoped to beat the crowds normally associated with Black Friday

A father and son leave Tesco in Birmingham with a new television in tow following an early start this morning, as thousands of shoppers hoped to beat the crowds normally associated with Black Friday

A father and son leave Tesco in Birmingham with a new television in tow following an early start this morning, as thousands of shoppers hoped to beat the crowds normally associated with Black Friday

The event has proved to be a curse for many retailers, given angry crowd scenes in past years and the fact that the price cuts savage potential profits during a crucial sales period

The event has proved to be a curse for many retailers, given angry crowd scenes in past years and the fact that the price cuts savage potential profits during a crucial sales period

The event has proved to be a curse for many retailers, given angry crowd scenes in past years and the fact that the price cuts savage potential profits during a crucial sales period

Cyber security chiefs at GCHQ have also advised shoppers to be wary of risks and to take precautions when buying online, such as using the guest checkout and having a separate ‘super-protected’ password for your email account.

Despite the usual buzz around the shopping event, research also suggested shoppers’ interest in Black Friday may be plateauing.

Almost two-thirds of the 2,000 UK adults polled by technology provider Aptos said they ‘don’t wait for deal days’ to make purchases, with more than half saying they ‘don’t trust retailers’ to provide the best deals.

What is Black Friday and where exactly does it come from? 

The term was apparently first coined by the police in Philadelphia, United States in the Fifties.

The Friday after Thanksgiving was always a busy one as shoppers and tourists flocked to the city ahead of a big football game that took place on the Saturday.

The ensuing crowds, traffic and trouble meant all police leave was banned, and everyone had to work longer shifts than usual. 

An urban legend grew up around the term, suggesting that it was on the Friday after Thanksgiving that — thanks to shoppers scooping up so many bargains — shopkeepers who had spent all year in debt (or ‘in the red’) went into the black.

But it wasn’t until 2010, when American-owned started offering Black Friday deals to British customers, that we got a taste of it.

Things escalated in 2013 when Asda, owned by American retail giant took part and, over the past five years, more and more retailers have joined in.

A PwC survey also revealed the buzz around Black Friday deals may have depleted both in store and online. The average shopper, they anticipated, would splash £234 over the weekend, the same amount as 2017.

Half of the 2,000 UK adults PwC surveyed said they were not interested in Black Friday sales, and 11% would intentionally avoid stores.

Retailer group The New West End Company, which represents three key shopping streets in central London, predicted the same turnover as 2017, £150 million, across the 2018 Black Friday weekend.

Generally, internet shopping accounts for just under 20 per cent of retail spending, however it soars to more than 40 per cent for Black Friday and through the weekend to Cyber Monday

John Lewis is running its own deals across the store, as well as price matching reductions made by rivals, and eBay expects around 100million visits to its UK site over the next four days.

Gap is being particularly aggressive with a blanket reduction of 40 per cent plus a bonus saving of an extra 25 per cent off anything that is already in its sale.

Over two fifths – 42per cent – of Britons are planning to make Black Friday event purchases, according to research by accountants KPMG.

Its UK head of retail, Paul Martin, said: ‘Retailers will naturally be keen to make the most of these events, and our survey would certainly suggest that consumers are gearing up for it.

‘Of course Black Friday’s deep discounting does offer a key time for consumers to treat themselves.

‘Our findings highlight that the promotional period is favoured by younger consumers, with 75 per cent of people aged 18 to 24 saying they’ll be shopping during Black Friday, compared to just 36 per cent of 45 to 54-year-olds, and just 24 per cent of those over the age of 55.

He added: ‘It’s unsurprising that younger generations are most excited by retail events like Black Friday. Many shoppers are likely to recall how the slashed pricing in store resulted in stampedes, which is just not what mature consumers seek out.

‘Since Black Friday was adopted by Brits back in 2013, retailers have increasingly moved offers online, and that coincidently is where a higher proportion of younger consumers can be found.’

Respected retail analyst Richard Hyman said many retailers feel forced to take part in Black Friday for fear of missing out on a share on the nation’s festive spending.

The traditional Black Friday rush wasn't felt everywhere, however (pictured is Bluewater shopping centre in Kent). Forecasters have predicted a dip in sales in stores with big profits being made online this year

The traditional Black Friday rush wasn't felt everywhere, however (pictured is Bluewater shopping centre in Kent). Forecasters have predicted a dip in sales in stores with big profits being made online this year

The traditional Black Friday rush wasn’t felt everywhere, however (pictured is Bluewater shopping centre in Kent). Forecasters have predicted a dip in sales in stores with big profits being made online this year

Pictured is a deserted car park at Bluewater shopping centre this morning in Kent, with the cold and rainy weather no doubt playing a part in customers deciding to shop online instead

Pictured is a deserted car park at Bluewater shopping centre this morning in Kent, with the cold and rainy weather no doubt playing a part in customers deciding to shop online instead

Pictured is a deserted car park at Bluewater shopping centre this morning in Kent, with the cold and rainy weather no doubt playing a part in customers deciding to shop online instead

A mostly empty Oxford Street in London this morning, with shoppers happy to chance their arm with online deals this year

A mostly empty Oxford Street in London this morning, with shoppers happy to chance their arm with online deals this year

A mostly empty Oxford Street in London this morning, with shoppers happy to chance their arm with online deals this year

It was the same story at Leeds shopping centre, which was almost completely empty of shoppers at about 8.30am this morning

It was the same story at Leeds shopping centre, which was almost completely empty of shoppers at about 8.30am this morning

It was the same story at Leeds shopping centre, which was almost completely empty of shoppers at about 8.30am this morning

Glasgow city centre was practically devoid of early-morning shoppers today, with forecasters predicting that the majority of sales would come from online buyers

Glasgow city centre was practically devoid of early-morning shoppers today, with forecasters predicting that the majority of sales would come from online buyers

Glasgow city centre was practically devoid of early-morning shoppers today, with forecasters predicting that the majority of sales would come from online buyers

London's Carnaby Street awaits the Black Friday rush this morning, amid a bleak start to sales on the high street across the UK

London's Carnaby Street awaits the Black Friday rush this morning, amid a bleak start to sales on the high street across the UK

London’s Carnaby Street awaits the Black Friday rush this morning, amid a bleak start to sales on the high street across the UK

Despite promises that this year could be one of the biggest ever for retailers, the Black Friday buzz failed to catch on in city centres this morning

Despite promises that this year could be one of the biggest ever for retailers, the Black Friday buzz failed to catch on in city centres this morning

Despite promises that this year could be one of the biggest ever for retailers, the Black Friday buzz failed to catch on in city centres this morning

Photos from the Bullring shopping centre in Birmingham showed how many local shoppers favoured online browsing as opposed to braving the cold first thing this morning

Photos from the Bullring shopping centre in Birmingham showed how many local shoppers favoured online browsing as opposed to braving the cold first thing this morning

Photos from the Bullring shopping centre in Birmingham showed how many local shoppers favoured online browsing as opposed to braving the cold first thing this morning

A solitary shopper waits patiently outside the Next store at the Bullring shopping centre in Birmingham as Black Friday fails to catch fire on the high street this morning

A solitary shopper waits patiently outside the Next store at the Bullring shopping centre in Birmingham as Black Friday fails to catch fire on the high street this morning

A solitary shopper waits patiently outside the Next store at the Bullring shopping centre in Birmingham as Black Friday fails to catch fire on the high street this morning

Stores in Oxford Street (shown) were dead this morning, but shoppers are still expected to part with an average of £2.95million every minute on everything from cut price TVs and electricals to clothing and cosmetics

Stores in Oxford Street (shown) were dead this morning, but shoppers are still expected to part with an average of £2.95million every minute on everything from cut price TVs and electricals to clothing and cosmetics

Stores in Oxford Street (shown) were dead this morning, but shoppers are still expected to part with an average of £2.95million every minute on everything from cut price TVs and electricals to clothing and cosmetics

Black Friday is FINALLY here! Shopping bonanza continues with even MORE cut-price deals on everything from clothing to tech – and we reveal the best bargains on offer

It may feel as if Black Friday has already being going on forever, but after a week of early deals the big day is finally here – with some attractive options for bargain hunters on the high street.

While some retailers launched their deals as early as a week ago, others have held off until today meaning there’s plenty to tempt shoppers who feel they haven’t spotted anything that takes their fancy just yet.

And according to retail sales aggregator LovetheSales.com, this is set to be a bumper year for customers in search of a deal.

A massive 42 per cent of stock across 950 retailers is currently discounted, and last night alone 154,000 extra products were added. The discounts are better too, at an average of 37 per cent, compared with 33 per cent last year and 30 per cent in 2016. 

Whether you’re after new home appliances, a mobile phone upgrade or some pampering beauty and grooming products, here we reveal some of the best deals on the high street. 

BEAUTY & GROOMING


Continuously replenishing moisture throughout the day, Ultra Facial Cream leaves skin feeling smooth, soft and hydrated. With a lightweight texture and easily absorbed formula, this facial cream is perfect for daily use. Ultra Facial Cream is specially formulated with moisturising Squalane and water retaining Imperata Cylindrica to protect the skin throughout harsh weather conditions. These ingredients help your skin to stay hydrated for longer. 

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Luxurious fragrance gift set with three Michael Kors eau de parfums. Contains MK Rose Radiant Gold EdP Spray 30ml: A spicy floral scent, MK 24k Brilliant Gold EdP Spray 30ml, a fruity floral fragrance with juicy notes of mandarin orange, and MK White Luminous Gold EdP Spray 30ml, an oriental white floral aroma. 

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Terracotta powder by Guerlain will keep skin oil-free thanks to its incredibly fine powder and warm tone. Formulated with a combination of vitamin C and E, the bronzing powder will invigorate the skin and help to combat free radicals, it comes in a re-usable white and gold case, with a mirror, for on-the-go touch-ups. 

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Master the art of makeup perfection with a complete collection of flawless base tools to transform your everyday look. Includes Benefit the POREfessional 7.5ml primer, Hello Flawless Oxygen WOW Brightening Sunscreen 7ml, Boi-ing Industrial Strength Concealer Medium and Deep 2 x 1.5g, Hello Flawless Custom Powder Cover Up 4g.  

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The one where it all started, the ghd original styler AKA ghd IV styler is favoured for creating sleek and smooth everyday styles with enhanced shine. This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. Simple, effective, iconic.

 

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Adventure on an exotic Arabian journey with the latest eyeshadow palette by Huda Beauty. This richly toned palette features 18 versatile shades that can be layered in infinite ways to create a vast array of looks with just one palette. Layer different textures to create unique combinations or add intrigue to smooth matte shades with a duo-chrome topper. From subtle, natural looks to dramatic statements and bold glittering looks, this palette will become your new essential for all your makeup routines. 

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YSL’s new mascara with 2-in-1 mascara wand offers stunning curl and beautifully defined volume. It’s ideal for creating a signature eye look with defined volume and enviable curl. Almost all women who’ve sampled this mascara say their lashes appear lengthened. 

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Both of you will enjoy a delicious lunch or afternoon tea on the day, as well as a rejuvenating pamper treatment each and full use of the spa facilities at your chosen location, each offering an array of superb facilities designed to enhance your relaxation – from indoor and outdoor pools to Jacuzzi’s, saunas and steam rooms and much more. 

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Sparkles of Pink Pepper, Tangerine and Strawberry introduce a flash of White Flowers and Tuberose to this Eau De Parfum fragrance. Intoxicating and dangerously sexy, the scent parades on a catwalk of addictive Powdery Woods. 

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The fresher version of the brand’s original diamond fragrance, the scent has fruity notes in addition Bulgarian Rose and Woody Amber Accord for an enchanting aroma. 

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A sexy blend of modern notes and a classic vibe. Versace Man is a stylish, elegant blend of light, fresh, Mediterranean notes like neroli and black pepper blended with spicy and sensual notes of saffron, cardamom and tobacco. 

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The Roberto Cavalli perfume belongs to the ambery floral family. An exuberant fragrance which exudes a genuine strength of character, it exhilarates and mesmerises from the very first contact… essentially addictive. 

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WOMEN’S FASHION


Refresh your cold-weather staples with this teddy coat from Red Herring. With a cosy borg finish, it has a double-breasted design with a traditional collar and front flap pockets. Layer over sleek separates on chilly days. 

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Adorned in sequins and in a flattering bardot shape, this top is a must have this season. An easy-wear piece for a fabulous look!

Available from SimplyBe in sizes 10 to 32. 

 

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Glam up any outfit with this red faux fur jacket. Made with supersoft faux fur, this relaxed fitting jacket is perfect for layering and has a chic shirt collar and long-length sleeves.

 Available from SimplyBe in sizes 12 to 32

 

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Long sleeves keep things sophisticated while the above knee hemline and all over sparkle makes this an outfit for the dancefloor. This dress is not just about style either, because its gathered waistline and long sleeves will ensure your fabulous figure is made the most of dress. 

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Reinvigorate your outerwear collection with the signature leopard prints of our exclusive Studio by Preen puffer coat. In a quilted finish, it features an ultra-stylish oversized collar, two handy slip pockets and a chic design that fastens with a belt. Layer it over casual outfits on off-duty days. 

 

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Play dress up. This midi length number is sure to get you noticed. You’re going to love the contrasting bright hues running through it in stripes with the punchy florals dancing over the top. It really is a dress you’re sure to impress in and more importantly feel fabulous wearing, especially with those fancy long sleeves and A-line skirt. 

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This aviator jacket is a must-have for your wardrobe. With super-soft shearling trims, you’ll stay warm and cosy during those chilly days. The perfect everyday throw-on.

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Combining modern silhouettes and understated femininity for an effortlessly cool aesthetic, this zebra pattern faux fur bag from the exclusive Nine by Savannah Miller will effortlessly elevate everyday edits. Compact and sleek, it’s fitted with an adjustable strap.

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As versatile as any neutral ankle boot, Rosetta has a low block heel and elasticated side panel, ensuring its easy to slip on and super comfortable too. Handfinished in Italy, its simple styling – a soft round toe and chunky sole – rightly leaves the print to do the talking.

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This chic sporting jacket is an easy to wear piece that complements any outfit, its tailored fit provides a flattering silhouette. Made from the finest of British tweed, this jacket is a timeless piece and you wardrobe go-to for every occasion.

 

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The Holkham classic watch combines sophisticated style with effortless elegance. Harbouring the perfect balance between contemporary and traditional design, the Holkham is the ideal companion for the modern, fashionable and style-conscious individual. 

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Bring some sparkle into your wardrobe with this stunning sports crop bra in medium-high support. Constructed using dynamic 2-way stretch superior Italian performance fabrics, the gorgeous print and back detail is designed to turn heads. 

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Combining both natural pieces from the earth, with the world’s ever-evolving technology, Missoma presents a statement collection expressing an exact extension of Marisa’s love for gemstones a turn back in time to where the Missoma story begun. 

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Exquisitely designed to see you through season after season, year after year, this trench is your Mon-to-Sun style saviour. The classic details – horn-effect double-breasted buttons, epaulettes and storm flaps – are contrasted by the subtly feminine fit and flare silhouette, for a coat which is made for the modern woman. 

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Snuggle up in this super soft and cosy robe made from 100% polyester. The luxurious feeling garment has handy pockets on either side and a tie-waist for a flattering silhouette and comfort.  

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This stunning lingerie set provides style and comfort for everyday elegance. It features an on-trend cut out back in the triangle bra with matching lace panels on the brief.  

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Mariana is the perfect day-to-night coat. In a relaxed silhouette, large notch lapels beautifully frame the face while two patch pockets at the front keep your hands cosy 

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Featuring a navy and rust polka dot print, it falls to an elegant midi length and is finished with an asymmetric frill for a nod to this season’s trends 

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On trend initial hoop earrings so comfortable you won’t want to take them off. Choose initials that are personal to you.

Choose two letters of your choice from this beautiful art deco alphabet hoop collection – either your initials, your kids or loved ones or an O and X for hugs and kisses. Wear all in one ear, or across both ears to create a truly unique look.

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The countdown to Wine O’clock is on! Fun slogan sweatshirt from Rock On Ruby! has a relaxed fit and is made from ethically sourced cotton.

Choose from White, Pale Pink or Grey Jumpers in a relaxed, boyfriend style fit. 

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Made from rose gold dipped sterling silver, this interlocking karma circle necklace symbolises eternity and togetherness. this makes it the ideal romantic gift for an anniversary or valentine’s day.

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This snowflake pendant necklace is perfect for christmas and the festive season but can also be worn all winter long! it features diamond cut detailing at the centre for added sparkle and is made from sterling silver, as is the 18 inch cable chain that it hangs from. 

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A fantastic black dress made from scuba material with a detailed peplum hem. Dress up or down with on-trend colours for the season. 

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Make a statement with these gorgeous satin ankle boots this season. Pointed toe shape, beautiful trim and inside zip fastening. The perfect finishing touch to any outfit. 

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These chic sunglasses come with a hard case and cloth for effortless maintenance.  They’re sleek style makes them easy to pair with any outfit for a fashion forward look. 

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This stunning plum faux leather jacket is ideal for a burst of colour that easily matches across outfits.  

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Antler’s cabin bag is a timeless design for practicality and seamless fashion, featuring handy zipped pockets and a luxe finish.

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FOR THE HOME 


Give your living room a little bit of luxury with the Timpa Marble Side Table, the perfect spot for that cup of tea. The slim, brass plated frame pairs beautifully with the marble tabletop and is bang on trend! Whether you pop it in the living room or next to your favourite reading chair, this table offers up the ideal place 

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Express your style with colours pod coffee machine. Colors has a unique and compact design with 3 interchangeable coloured back panels included with each machine. Enjoy over 40 coffee creations and other delicious hot and cold beverages prepared with one easy push of a button. 

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With the Weight Watchers Air Fryer there is no need to cut out your favourite fried foods! This Air Fryer will cook your fried fancies with a lower fat content. Fry your tasty treats to perfection with the variable temperature controls and cleaning it is a breeze with the detachable frying basket. 

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Panasonic’s new toaster is the perfect complement to their Breakfast Collection. Their robust shape and simple look introduce a new dimension to the 2 slice toaster, offering a real design statement for your kitchen. 

Five browning levels, defrost and reheat settings and a bread centering feature give optimum all over browning results for a variety of breads and food types. 

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This Yankee Candle® Gift Set features 1x Large Jar Scented Candle in Red Apple Wreath, 1x Small Jar Candle, 6x Votive Candles and 12x Scented Tea Light Candles in festive fragrances that will help to fill your home with the festive spirit. The four fragrances included are: NEW Winter Wonder, NEW Frosty Gingerbread, Snow in Love and Red Apple Wreath.

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The Bosch PSB 1800 LI-2 cordless drill is a professional for fitting projects. Be it screw driving, drilling or impact drilling – this cordless drill completes them ideally with its powerful 2-speed planetary gearbox. During work, you benefit from its handiness and low weight as well as from the maximum endurance of its 18 V lithium-ion battery. 

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As versatile as the round casserole, the Oval Cast Iron Casserole is also large enough to roast a whole leg of lamb and narrow enough to leave extra space in the oven for the trimmings. Enhanced, tight-fitting lid with built-in stabilisers seal in flavour with a more secure fit and has enhanced rings and branding for added beauty

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The Neato Robotics Botvac vacuum gives your entire home an effortless and powerful, deep clean. Neato’s advanced navigating technology lets the robot vacuum cover up to 4600 square feet per cleaning cycle, and actually remembers and stores the floorplans it cleans – recharging automatically until the entire floor is cleaned.

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Clean cut with a sleek silhouette, the Tulsa has been carefully handcrafted with the finest materials to bring you a contemporary style sofa that will withstand the test of time. The deep-sprung base is coupled with soft cushioning made with a combination of feathers, down and dense foam and the sofa is available in a variety of fabrics.

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Designed with families in mind, the Colin charcoal fabric 2 seater sofa is a relaxed design with soft, plump seat and back cushions. The sofa’s slender arms mean the design offers more seat space for its dimensions, while its hard-wearing fabric covers cope easily with the demands of everyday life.

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The Fredd charcoal upholstered double bed is a minimalist design with birch wood feet and a headboard that is cushioned for added comfort when reading in bed. Designed by and exclusive to Habitat, Fredd’s frame has rolled slats and is available in a variety of colours and with and without storage.

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This snooze series mattress has been carefully developed to suit all body types and sleeping habits. It has an increased spring count of 1550 highly responsive pocketed springs that mould perfectly to your body whilst providing excellent postural support. 

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The Sensaform Memory Active 3000 is a fantastic all-rounder mattress with premium mattress materials. The mattress includes Airstream™ breathable memory foam which provides comfort and pressure relief by moulding to your body. 

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Take advantage of Melitta’s century of coffee knowhow with their Barista TS Smart Bean-To-Cup Coffee Machine – and make barista-style coffee in your own home in the easiest possible way. The Melitta Connect app links your smartphone or tablet to the smart coffee machine so you can select, design and brew a coffee shop-style coffee (or two) from the comfort of your sofa. 

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Perfect for keeping night-time reading or toiletries close to hand, this 5-drawer chest features a neutral finish that’s sure to suit every look. 

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This hand painted set includes 4 gourmet plates, 4 dessert plates, 4 multi-purpose bowls, 4 coffee mugs 

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Andrea Dining Chair is an exciting fusion of vibrant colours and fashionably moulded plastics for timeless style.  

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Designed to combine the natural healing and rejuvenating properties of Aloe Vera with next generation pressure relieving materials; this luxurious mattress creates the best night’s sleep possible.

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FOR HIM


Enjoy a summer escape all year round with the Acqua di Parma Blu Mediterraneo Fico di Amalfi Eau de Toilette Spray Gift Set which contains zesty citrus Fico di Amalfi EdT 150ml, with a companion 75ml shower gel and stylish travel bag. 

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 The gift set contains Versace Eros EdT Spray 30ml an aquatic scent with top notes of mint oil and Italian lemon zest and base notes of oak moss and cedarwood, plus the Versace Eros Invigorating Shower Gel 50ml.

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Wet&Dry electric shaver for use with water, foam or gel with three pressure-sensitive shaving elements for efficiency and skin comfort 

 

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French Connection began in 1997 and the brand became very popular worldwide. The fragrance brand continues to grow with lines FCUK for Her, FCUK Connect and FCUK 3 selling at great prices. 

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Designed to keep you warm through extreme cold-weather conditions, Our new and improved parka jacket is quilted and padded with a number of internal and external multi use pockets, with a fur trim hood this is a must have for this season. 

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The retro inspired Omura sweatshirt is available in three subtle colourways. The luxurious 100% organic cotton garment is the ideal coastal companion, and features the brand’s signature relaxed fit. 

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The Pioneer 2 is designed for comfort and practicality; it has an upright riding position making it a pleasure to ride both for leisure and commuting purposes. This bike is fully equipped with a kickstand, pannier rack and strong alloy mudguards in a highly polished silver finish meaning you’re ready to go.

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This travel bag has been handmade to the highest standards ensuring it’s built to last. This incredible leather will just get better and better with time as it’s taken away to far flung destinations. Inside there is a large leather zip pocket that can fit a 13′ laptop in and keep it secure.This size is ideal for weekends away or as super stylish hand luggage or even a week away.

 

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Designed and hand crafted by us here at MijMoj Design in the UK and personalised with one or two of your thoughtful or funny messages this makes a stylish and practical addition to your bathroom or bedroom dresser. Compact in size it will easily fit on a shelf or window sill where he can find the light for those precision grooming manoeuvres. 

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Let’s get ready to RUMBLE! Twitter users snipe and despair at Black Friday madness as bargain hunters battle for deals online and in stores across UK

Social media is awash with memes, outrage and excitement today as Black Friday frenzy sweeps the UK.

Shoppers up and down the country have been sent into a frenzy as they sharpen their elbows and scramble to snap up bargains.

And they are taking to Twitter to flaunt their bargains and joke about their suffering bank balances amid millions being spend on the High Street and online.

More than two fifths of Britons are planning to spend in the Black Friday sales today amid warnings not to ‘get carried away by the hype’.

Some 42 per cent of Britons are looking forward to the event, and 22 per cent are specifically looking to buy Christmas presents – while 25 per cent are intending to shop on Cyber Monday, a survey by KPMG suggests.

Black Friday fever has swept the nation this morning, as bargain hunters sharpen their elbows to snap up discounted goods 

Black Friday fever has swept the nation this morning, as bargain hunters sharpen their elbows to snap up discounted goods 

Social media is awash with memes from excitable shoppers gearing up for the sales 

Social media is awash with memes from excitable shoppers gearing up for the sales 

Black Friday fever has swept the nation this morning, as bargain hunters sharpen their elbows to snap up discounted goods 

Paul Martin, UK head of retail at KPMG, said: ‘Retail performance throughout the year has been dreary to say the least, and we’ve certainly had a shaky start to the all-important ‘golden quarter’.

‘Retailers will naturally be keen to make the most of these events, and our survey would certainly suggest that consumers are gearing up for it.’

However, consumer group Which? said its over-arching message to shoppers this year was to not feel pressured into spending after finding that nine in 10 Black Friday deals last year were the same price or even cheaper at other times of the year.

It has urged consumers to be careful not to buy on impulse and instead research products and prices before spending in the sale.

Alex Neill, Which? managing director of home products and services, said: ‘While retailers are bombarding us with promises of great discounts and time-limited sales, it’s clear that not all deals are as good as they might appear.

‘To bag a bargain, do your research and don’t get carried away by the hype when shopping in the upcoming sales.’

Early indications suggest that Black Friday spending will dip for the first time this year since its arrival in the UK.

Consumers will spend £2.4 billion on deals in stores and online, down from last year’s £2.6 billion, according to the predictions from the Centre for Retail Research (CRR) and VoucherCodes.co.uk.

Analyst Springboard has also said footfall and spending activity over this year’s Black Friday period is likely to be affected by economic pressures such as high debt levels and significant living costs, compounded by the event taking place a week earlier this year – before many consumers are paid for the month.

According to KPMG’s study, the promotional period is favoured by younger consumers, with 75 per cent of shoppers aged 18 to 24 saying they will be taking advantage of deals compared to 36 per cent of 45 to 54 year olds, and just 24 per cent of over 55s.

Mr Martin added: ‘Many shoppers are likely to recall how the slashed pricing in store resulted in stampedes, which is just not what mature consumers seek out.

‘Since Black Friday was adopted by Britons back in 2013, retailers have increasingly moved offers online, and that coincidentally is where a higher proportion of younger consumers can be found.’