After backlash, NBC and Fox are pulling the immigration ad that CNN had considered too racist to run

Luis Bracamontes, center, stares at the ceiling as the verdicts are read for the murder of two law enforcement officers, in Sacramento Superior Court Friday, Feb. 9, 2018, in Sacramento, Calif. Bracamontes was found guilty of shooting Sacramento County sheriff’s Deputy Danny Oliver in 2014, then killing Placer County sheriff's Detective Michael Davis Jr. hours later.
Bracamontes stares at the ceiling as the verdicts are read in the
case of the murder of two law-enforcement

Photo/Rich Pedroncelli

  • After a backlash, NBC is pulling an ad it aired during
    “Sunday Night Football,” and Fox News is removing it as well.
  • CNN had deemed the ad too racist to air.
  • The 30-second ad, approved by President Donald Trump,
    attempted to connect an undocumented immigrant convicted of
    killing two police officers with the so-called migrant caravan,
    though there is no connection.

NBC is pulling an ad it aired over the weekend from its networks
following a backlash.

The 30-second ad, approved by President Donald Trump, aired
during the “Sunday Night Football” game between the New England
Patriots and the Green Bay Packers.

“After further review we recognize the insensitive nature of the
ad and have decided to cease airing it across our properties as
soon as possible,” an NBC spokesman told Business Insider.

Fox News has also pulled the ad. “Upon further review, Fox News
pulled the ad yesterday and it will not appear on either Fox News
Channel or Fox Business Network,” Marianne Gambelli, the
president of Fox’s ad sales, said in a statement to Business

CNN previously deemed the ad too racist to air, issuing a
statement on Twitter
on Saturday: “CNN has made it abundantly
clear in its editorial coverage that this ad is racist. When
presented with an opportunity to be paid to take a version of
this ad, we declined. Those are the facts.”

The primetime ad
attempted to draw a connection
between Luis Bracamontes, an
undocumented Mexican immigrant who was convicted of killing two
Sacramento deputies in 2014, and the so-called
migrant caravan
 now traveling up through Mexico toward
the US border. There is no known connection.

Besides “Sunday Night Football,” the ad also aired on MSNBC, Fox
News, and Fox Business, according to the analyst Rich Greenfield,
who cited figures from MSNBC aired the ad three times,
Fox News ran it six times, and Fox Business ran it eight times,
according to Greenfield.

NBC quickly drew the ire of some in Hollywood who noted the
difference in NBC’s and CNN’s treatment of the ad.

“So @nbc and @Comcast aired that racist Trump caravan commercial
during the football game,” the director Judd Apatow tweeted on
Sunday night. “Who made that decision? How did they decide it was
ok? I am disgusted that you would air that after @cnn refused to
air it because it is explicitly racist. Shame on you. @NBCNews.”

The actress Debra Messing, who is starring in NBC’s revival of
“Will and Grace,” also condemned the ad in a tweet, saying to
fans of the show: “I want you to know that I am ashamed that my
network aired this disgusting racist ad. It is the antithesis of
everything I personally believe in, and what, I believe, our show
is all about.”

A 53-second version of the ad was released on Trump’s Twitter
account last week accompanied with the words “It is outrageous
what the Democrats are doing to our Country. Vote Republican

Trump has frequently used the migrant caravan, a group of several
thousand Central American migrants fleeing violence and poverty
in their home countries, as a talking point to stoke fears about
immigration in the US. The caravan is hundreds of miles from the